Laurie Baratti

Leading small-group tour company G Adventures announced a new global campaign, celebrating both the travel advisor community and the cultural phenomenon known as Taylor Swift, called the ‘You Belong With G Experience’.

From January through July, the company will be giving away a total of 75 tickets to the hottest concert experience of the decade, ‘Taylor Swift: The Eras Tour’ in multiple cities worldwide. Top-producing travel advisors from various countries will be awarded passes to concert dates in Toronto, New Orleans and London.

Bruce Poon Tip, founder of G Adventures, came up with this initiative after observing the same sense of camaraderie and kinship in Swift’s massive fan base as he saw in G Adventures’ own tight-knit travel advisor community, as well as its loyal guests.

“It was 1989 when I dreamt up the concept for G Adventures, and our travel community has truly been with us throughout the eras. We want to create happiness and community for our agency partners in the same way G Adventures does for its travelers and Taylor does for her fans,” he said. “It’s a love story.” A self-proclaimed Swiftie, he admits, “I have two daughters, so I’ve heard every album, listened to the radio.”

Taylor Swift

(Photo Credit: G Adventures)

“On our trips, we show you incredible things. And, while I love seeing you having adventures on your own, I’m even more excited to bring our agent community together in person to share this experience,” he continued, “This is set to be the most epic travel agent experience G Adventures has ever run—like, ever. I hope you all wanna hang out, because you belong with G. Are you ready for it?”

Concert ticket recipients will be determined based on cumulative sales, with the first two U.S. winners receiving their award in January and one new winner each month from February through July. According to Travel Weekly, U.S.-based travel advisors who win tickets through this campaign will attend the concert during its New Orleans dates.


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